Visual guidelines
Everything needed to use the TrackMy Tech identity correctly — the logo system, the colour palette, and the typography, with the rules that hold them together.
Logo
The circular form represents the company ecosystem. The segmented circle stands for the different technology domains connected through one parent company, the inner path reflects clarity and guided movement, and the sky blue arrow represents progress, decision making, visibility, and forward direction. The blue accent in the letter A ties the wordmark back to the symbol.
Logo variations
Three approved lockups. Pick by the space available and how small the mark will appear.
The primary logo consists of the circular symbol placed above the TrackMy Tech wordmark. This version should be used in main brand placements such as website hero sections, pitch decks, proposal covers, presentations, and brand documents.
The horizontal logo should be used in website headers, email signatures, document headers, invoices, quotation templates, and layouts where vertical space is limited.
The icon only version may be used for favicon, app icon, watermark, social media profile image, dashboard icon, and other small brand placements.
Monochrome
Use monochrome where colour cannot reproduce reliably — single-colour print, engraving, embroidery, or over imagery.
Structure
These proportions were measured directly from the approved artwork. They are here so the mark can be checked, not rebuilt — the logo must never be redrawn by hand.
Minimum clear space
The logo needs clear space around it to hold its impact and stay readable in any design.
Below these sizes the arrow and the wordmark stop resolving. Use the icon-only lockup instead of shrinking a full lockup past its minimum.
Usage on background
The logo ships in full colour, plus black and white monochrome. Pick whichever holds contrast against the background.
Using the logo
Keep the proportions, the colours, and the wordmark exactly as supplied.
Using the logo on marketing collaterals
Always keep the logo legible and unaltered. Use it in its original form, without cropping it or absorbing it into other artwork.
“Powered by” attribution mark
For clients, partners, and white-label work built on TrackMy Tech. Use the variant that holds contrast; never rebuild the lockup or re-set the wordmark.
Logo rules
- Use approved logo files only.
- Do not recreate the logo manually.
- Do not stretch, rotate, or distort the logo.
- Do not change the logo colours.
- Do not add shadows, outlines, or gradients.
- Do not place the logo on busy backgrounds.
- Do not change the wordmark font.
Colour palette
Black and white dominate the system. Premium Sky Blue is the single accent — it marks progress, action, and direction, and it is never the main background.
- HEX
- #000000
- RGB
- 0 0 0
- HSB
- 0 0 0
Logo circle, main wordmark, headings, strong text, high contrast brand areas.
- HEX
- #1E9BFF
- RGB
- 30 155 255
- HSB
- 207 88 100
Logo arrow, the A accent in the wordmark, call to action highlights, links, active states, and small brand accents.
- HEX
- #FFFFFF
- RGB
- 255 255 255
- HSB
- 0 0 100
Primary background, document background, and clean layouts.
Supporting colours
- HEX
- #F8FAFC
- RGB
- 248 250 252
- HSB
- 210 2 99
Subtle section backgrounds and cards.
- HEX
- #E5E7EB
- RGB
- 229 231 235
- HSB
- 220 3 92
Dividers, borders, and form fields.
- HEX
- #111827
- RGB
- 17 24 39
- HSB
- 221 56 15
Body text when pure black feels too heavy.
- HEX
- #6B7280
- RGB
- 107 114 128
- HSB
- 220 16 50
Secondary text, captions, and helper text.
Recommended combinations
Colour rules
- The logo must primarily use pure black and premium sky blue.
- Sky blue is an accent colour, not the main background colour.
- Black and white should dominate the brand system.
- Do not use random colours in official TrackMy Tech materials.
- Do not use gradients inside the logo.
- Do not change the blue shade for different departments or documents.
- Do not use low contrast combinations.
Font
Two free Google Fonts carry the whole system: Manrope for headings and Inter for body text. Nothing else is approved.
Typography rules
- Headings should feel premium, minimal, and confident.
- Body text should feel clean, readable, and professional.
- Avoid decorative, handwritten, gaming, futuristic, serif, and overly rounded fonts.
- The logo wordmark is a custom brand wordmark and must not be recreated using other fonts.
Spacing system
Designers and developers follow an 8 point spacing system. Every gap, pad, and margin should land on this scale.
Design principles
The eight traits that describe the brand are also the test any layout has to pass.
Press & partner usage
Press, partners, and anyone publishing about TrackMy Tech should follow the same rules as internal teams.
- Use the approved files from the logo kit — never a screenshot, tracing, or re-drawn version.
- Use "TrackMy Tech" in body copy and headlines; "TrackMy Tech Private Limited" only in legal, financial, and contractual documents.
- Do not imply partnership, endorsement, or certification that has not been agreed in writing.
- Do not lock the logo up with another mark to suggest a combined brand.
- No new colour, font, or logo variation may be introduced without approval.
This Brand Identity System is the official visual and communication reference for TrackMy Tech. For a use case it doesn’t cover, or to request written approval, email hello@trackmytech.in.
Get in touch
To request an asset, ask about a use case that isn’t covered here, or flag incorrect use of the brand, email hello@trackmytech.in. We’ll be happy to help.